Im sure that they will sell.. They have sold plenty of pricey fish over there already.. There quite a few people out there who have fish over $1000... But I dont see how the marketing and trademarks makes the money...?.. Especially in this case. I couldn't even see what the name was for the orange faced seahorse.
IMO it is the skill of the breeder to produce exceptional livestock that sells. I know some will disagree, but I dont see the name selling the fish.. To me the fish sells the name.. If "picassos" had another cool name they would still sell becasue they are great looking fish. Same goes for variants like "blizzard" or "platinum" same fish but differnt name... Same price..