Has anyone seen this? Comments? Does this seem viable?

[JGibeau]

http://www.youtube.com/watch?v=my7C-15zArw

Also, are the numbers he talks about in the end of the video good numbers, or not? Sorry for all these questions that may seem like newbie stuff I could be looking up, but for some reason, the search engine isn't popping up with a lot. I am probably doing it wrong.